Natura Gives Pets a Lot to Gain with New Weight Management Options
EVO brand introduces weight management formulas for active weight loss
Fremont, Neb. (September 9, 2009) – For many pet owners, weight management and weight loss have become their primary general health-related concern. Natura Pet Products, makers of Innova®, EVO®, California Natural®, HealthWise®, Karma® and Mother Nature® brand pet foods and treats, is giving pet parents an ideal solution – EVO Weight Management Adult dog and cat foods. The new grain free formulas feature protein-rich, low carbohydrate pet food with less fat than regular adult maintenance EVO foods.
“Because of the popularity of the Atkins and South Beach Diets over the past decade, we humans have learned that an excess of calories from carbohydrates paired with a sedentary lifestyle can lead to obesity. The same principle is true for our companion animals,” said Dr. Sean Delaney, Natura’s Chief Nutrition Officer. “A high protein, meat-based diet, like EVO, can be an excellent alternative to the normal reduced-calorie pet foods where many times carbohydrates can still be excessive for some pets.”
The new adult dog and cat food varieties feature at least 80% turkey, chicken and dairy ingredients – the highest percentage of poultry and dairy ingredients among grain free dry pet foods – and at least 17% fruit and vegetable ingredients, for the lowest carbohydrate percentage among grain free dry pet foods.
By removing all grains and using a minimal amount of starchy vegetables in the formula, EVO minimizes carbohydrate intake while maximizing concentrations of protein creating a grain free, ultra low carbohydrate alternative for weight management and active weight loss.
Dr. Delaney adds, “For most pet owners, the easiest way to facilitate weight loss is to feed less. However, with many formulas, feeding less means your pet also receives less of the nutrients, like amino acids, fatty acids, vitamins, and minerals, necessary to stay healthy. EVO Weight Management is formulated to help maintain lean muscle mass and increase dietary protein but because it is nutrient enhanced with at least 125% of each essential nutrient’s required level, it is can also be used for active weight loss.”
“Extra weight on pets can lead to a variety of health problems. Regulating diet and exercise is just as important for pets as it is for humans,” continued Dr. Sean Delaney. “Although EVO Weight Management Adult pet foods provide 125% of the total nutritional needs of a dog or cat, pet lovers still need to pay proper attention to their companion’s appearance and behaviors as these will be good indicators of the food’s success in their particular animal.”
EVO Weight Management Adult Dry Dog Food is available in 28.6 lb., 13.2 lb. and 6.6 lb. packages, while EVO Weight Management Adult Dry Cat Food comes in 15.4 lb., 6.6 lb., and 2.2 lb. packages.
Before starting any weight control program, Natura recommends consulting with your veterinarian to make sure your pet is in good general health. For more information about Natura Pet Products or the new EVO Weight Management line, please visit www.naturapet.com.
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