HealthWise Commits to Quality without Compromise

Popular pet food rededicates itself to quality ingredients at an economical price

Fremont, NE (April 7, 2009) – Natura Pet Products, makers of Innova, EVO, California Natural, HealthWise, Karma and Mother Nature brand pet foods and treats, remains resolute in producing the highest quality, natural pet foods, in spite of the ever-increasing cost of pet food ingredients. In addressing this issue, Natura’s HealthWise brand offers a healthy and economical solution.

The current state of the economy is hitting everyone hard. As a result, many consumers are reprioritizing and altering their spending behaviors. Some pet owners are even considering a switch from their premium pet food brands, available only from local independent retailers, to low-grade pet food from grocery and discount stores. Unfortunately, in many cases, these owners are often sacrificing the health of their pets in order to save money. This switch may even end up costing them more in the long run as they see their overall feeding costs and veterinary bills rise due to issues stemming from low-quality ingredients.

Natura believes no one should have to make this choice. HealthWise is the affordable alternative to expensive premium brands, but provides the same all-natural ingredients for optimal nutrition. HealthWise is high-quality meal choice for all sizes and breeds of dogs, with premium meat protein, flaxseed and herring oil for great skin and a strong immune system and natural sources of complex carbohydrates, such as whole oatmeal, barley and brown rice.

Said Don Scott, President of Natura Pet Products, “Every pet deserves the highest quality pet food available, no matter the circumstances of the economy. By offering a value-priced dog food, like HealthWise, we provide our customers with choices for balanced nutrition for their pets even on a tight budget. It’s this dedication to quality without compromise that helps Natura stand out in the pet food industry.”

By eliminating the lower cost filler ingredients and low-grade proteins that are too common in many commercial pet foods, Natura creates foods that are nutrient-dense without added bulk. This means your pet gets more nutrition from less food, with calories and fat in each formula balanced to fit the needs of your specific dog or cat. Furthermore, Natura’s superior manufacturing processes, strict quality control and food safety programs set HealthWise apart from its competitors.

For more information about Natura Pet Products please visit www.naturapet.com.

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