Antonette Ginochio Appointed Director of Veterinary Support Programs for Natura Pet Products
San Jose, CA – Antonette Ginochio has been appointed to the newly created role of Director of Veterinary Support Programs for Natura Pet Products. She previously served as Territory Sales Manager for Natura.
Under Ginochio’s leadership, Natura will expand its message that good health begins with good nutrition to the veterinarian community. Her duties will include developing and managing marketing support programs within the veterinary community nationwide and in Canada, managing and expanding the Natura Veterinary Intern program, and representing Natura Pet Products at veterinary conferences and events throughout the year.
“We are confident in Antonette's ability to help share our message and build our presence within the Veterinarian community,” said Peter Atkins, Vice President of Natura. “An often overlooked cure for ailing pets can be to simply incorporate better nutrition into their lives. With the latest nutritional information, veterinarians can make more informed decisions for the pets in their care.”
The new Director of Veterinary Support Programs position is part of Natura’s efforts to make information on holistic solutions and healthy diets readily available to veterinarians. Since its inception three years ago, the Veterinary Intern Program, VIP, provides pet nutritional education for veterinary students at UC Davis, University of Florida, Colorado State U, North Carolina State U and Cornell, Washington State U, Texas A&M, Ohio State U, Atlantic Veterinary College (PEI-Canada), Iowa State U and Tufts Cummings School Of Veterinary Medicine.
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