New Innova® PRIME Line Offers Pets Moderate Protein in a Grain Free Diet

Fremont, Nebraska – Innova® Pet Food has introduced new Innova PRIME formulas for pet parents who are interested in Innova’s natural approach but have concerns about grain sensitivities. Each grain free formula in the Innova PRIME line contains high-quality, animal-based protein exclusively sourced from a single category, such as poultry, or red meat or fish. In keeping with the Innova philosophy, every formula includes natural ingredients, including real fruits and vegetables like farm-fresh apples and carrots.

The new line includes the following formulas and treats:

  • Innova PRIME Grain Free Chicken & Turkey Formula
    Adult Cat Food
  • Innova PRIME Grain Free Chicken & Turkey Formula
    Adult Dog Food
  • Innova PRIME Grain Free Beef & Lamb Meal Formula
    Adult Dog Food
  • Innova PRIME Grain Free Salmon & Herring Formula
    Adult Dog Food
  • Innova PRIME Grain Free HealthBar™ – Baked Dog Treats
    Chicken Formula
  • Innova PRIME Grain Free HealthBar™ – Baked Dog Treats
    Beef & Lamb Meal Formula

“The demand for grain free pet foods is growing,” said Nathaniel Fastinger, PhD, Natura’s senior nutritionist. “Pet owners are becoming more aware of the benefits grain free diets can offer pets who may suffer from grain sensitivities or weight management issues. The Innova PRIME formulas offer dogs and cats a grain free option with the benefit of high-quality protein.”

Key ingredients and benefits of the new Innova PRIME formulas include:

  • Moderate levels of real protein exclusively sourced from a single category, such as poultry, or red meat, or fish, to help build lean muscle mass
  • Highly digestible grain free formulas for pets with grain sensitivities
  • Nourishing carbohydrates such as peas or lentils in place of grains to offer a lower glycemic index for sustained energy
  • Healthy fats and oils, such as sunflower oil, flaxseed or menhaden oil to provide rich sources of omega fatty acids and help promote a healthy, shiny coat
  • Antioxidants to help support a healthy immune system

The new Innova PRIME HealthBar™ Baked Dog Treats formulas offer delicious grain free rewards made from high-quality protein sourced exclusively from either real poultry (Baked Dog Treats Chicken Formula) or red meat (Baked Dog Treats Beef & Lamb Meal Formula).

Innova PRIME Adult Dog formulas are available in 5 lb., 12 lb. and 25 lb. packages. The Adult Cat formula is available in 2 lb., 5 lb. and 12 lb. packages. Innova PRIME HealthBar™ Baked Dog Treats are available in 26 oz. packages.

The new products can be found at pet specialty retailers starting in January 2012. Pet parents can find their closest Innova PRIME retailer and learn more about the new formulas by visiting www.innovapet.com.

About Innova®

Founded on the philosophy that whole, natural and fresh ingredients are better for pets, Innova originated from a deep commitment to improve the lives of pets through superior nutrition. As a leader in holistic pet products, Innova dog and cat foods and treats are made with natural ingredients, including high-quality proteins and fresh fruits and vegetables like apples and carrots for optimal health at every life stage.

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