California Natural® Offers Dogs More Variety with New Kangaroo and Salmon Meal Formulas

Popular grain free, limited ingredient line brings innovation to dog food with novel proteins

Fremont, Nebraska (October 24, 2011) – For pet parents who like the idea of feeding variety or who own a dog who may suffer from food sensitivities, Natura Pet Products has expanded the appeal of its California Natural® Grain Free line. The line, which was designed to enable owners to rotate their pets’ food options while providing an even broader range of protein sources, now includes new California Natural Grain Free Kangaroo & Red Lentils Formula Adult Dog Food and Grain Free Salmon Meal & Peas Formula Adult Dog Food. The limited ingredient, grain free line also includes specialized adult dog formulas in Venison Meal, Lamb Meal and Chicken Meal varieties.

“Pet owners can rotate proteins with confidence using California Natural’s innovative line of five limited ingredient, grain free products, which include two new novel protein options,” said Nathaniel Fastinger, PhD, Natura’s senior nutritionist. “This diverse collection of formulas is designed with carefully selected ingredients and consistent fat levels to help ease sensitivities associated with diet transitions.”

Key ingredients and benefits of the new California Natural Grain Free Kangaroo & Red Lentils Formula and California Natural Grain Free Salmon Meal & Peas Formula include:

  • Novel proteins from a single animal source (kangaroo or salmon meal) to provide high levels of important amino acids
  • Unique carbohydrate sources (red lentils or peas) to take the place of grain and offer a lower glycemic index 
  • Sunflower oil and flaxseed, which contain important omega fatty acids for skin and coat health
  • Essential vitamins and minerals to ensure a complete and balanced diet
  • Limited ingredient, grain free and potato free formulas
  • Consistent fat levels to help ease sensitivities associated with diet transitions

The new formulas are available in 5 lb., 15 lb. and 30 lb. bags, and can be found at independent pet specialty retailers starting in November 2011. Pet parents can find their local California Natural retailers at

About California Natural

Specially formulated with limited, natural ingredients for pets with food sensitivities, California Natural products provide Pure & Simple™ nutrition for pet health. Based on nutritional science and animal health, California Natural helps support a healthy skin and coat in dogs and cats. For more information about California Natural please visit