Enhanced Quality Program

At Natura, we've been working around the clock to make our products better than ever, implementing countless improvements to our manufacturing process. We established a new cleaning system and new finished product testing that goes beyond industry requirements. We're now taking four times as many analytical samples and conducting twice as many tests on finished products. No products leave the plant until every test comes back clean. With these enhancements, our total quality program is now one of the best in the pet food industry.

Natura’s Enhanced Quality Assurance Program

Controlling salmonella and other bacteria is a challenge for everyone in the food industry, especially those using high quantities of fresh meats like Natura. Great care must be taken to prevent cross-contamination and minimize contributing factors like water, which has the potential to harbor bacteria.

Click through the slideshow below to see our commitment to the safety and quality of every bag.

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Fremont Innovation Center

We assure you that Natura products can be fed with confidence. At our plant in Fremont, Nebraska, our products are subjected to well over 100 defined quality control checks throughout the manufacturing process. In addition to our own high standards of quality, our plant has earned multiple third party food safety and quality certifications, many of which are based on unannounced visits to the plant. With this world-class facility and enhanced quality assurance program, we promise to stay true to our mission to produce the healthiest pet food in the world.

Natura's Fremont plant has received the following certifications:
American Institute of Baking (AIB) Superior Rating Certification
"...high AIB ratings confirm a manufacturer's commitment to excellence," — Whole Dog Journal

AIB HACCP Accreditation
Recognized by leading food safety agencies, HACCP has become the market standard for food safety worldwide.

ISO Quality Management System 22000:2005 Compliant
ISO 22000:2005 specifies rigorous standards for food safety management systems.

ISO Quality Management System 9001:2000 Compliant
An internationally recognized and highly respected system of quality management.

USDA APHIS (Animal and Plant Health Inspection Service) Registered
APHIS registry certifies that Natura purchases all of our meats from USDA registered suppliers who follow all USDA regulations.