Despite Rising Cost of Ingredients, Natura Dedicated to Providing Highest Quality Natural Pet Foods
San Jose, CA – Natura Pet Products, the world’s leading manufacturer of healthy pet food, remains resolute in producing the highest quality, natural pet food, in spite of the ever-increasing cost of pet food ingredients.
“Just as the price of the food that we eat goes up, the price of making pet food is increasing. Rather than use lower-grade, cheaper ingredients, Natura is dedicated to only using quality ingredients,” said Peter Atkins, President of Natura Pet Products. “Instead of using meat by-products, glutens, refined flours, and synthetic preservatives, Natura will continue to include fresh fruits and vegetables, the finest USDA-inspected meats, and whole-grains.”
It is Natura’s mission to source all ingredients from the United States. Natura dog and cat foods offer nutrient rich and unaltered formulas that provide optimum nutrition to improve pets’ health, immune system, skin and coat.
“I want to make sure that our consumers know that we take our responsibility very seriously to provide healthful and safe products for the thousands of dogs and cats that eat Natura pet foods. Our customers expect nothing less of us,” said Atkins. “We choose not to take a cheaper route that would be less healthful.”
Beyond its highest-grade quality ingredients, Natura’s superior manufacturing processes and strict quality control programs set it apart from all other pet foods. In addition to becoming the first pet food company to guarantee its products are 100% safe from melamine and cyanuric acid, Natura does not add hormones, pesticides, artificial ingredients, chemical additives, or by-products of to its products.
Furthermore, all of Natura’s dog and cat foods are carefully cooked and tested to ensure consistent nutrient quality and enjoyable texture and taste. Natura’s Quality Control Program has helped the company achieve many human food plant certifications, including a “Superior” rating from the American Institute of Baking, USDA Organic production certification, registration with the USDA Animal and Plant Health Inspection Service and ISO 9001:2001 compliance.
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